Design is influential to our daily lives whether we realize it
or not. One element of design is color which
plays a huge role in our decision making from the foods we choose to eat to
practically every purchase we make.
What’s your favorite color? This is a question providing an
answer into your personality. For example,
if you like the color red, it has been psychologically related to words like
powerful, bold and exciting.
When you think about choosing the right paint for your space
why does it become such a difficult decision?
Could it be our color choices change with our mood or even the season? Try this tip, think of words that come to your
mind when you think of your favorite store or restaurant. Do any of these words come to mind: energized,
calm, romantic, elegant or dignified? Marketing and branding companies really focus
on how colors can draw customers in.
One should keep in mind that color choices are subjective
which is precisely why painting your child’s room their favorite color is great…because
it is a reflection of them…well at least for maybe the year! However, when you’re thinking about selecting
colors for your business, you should get feedback from others and if you want
to make a bold statement, like for example if you’re using the bright green
color from your company’s logo, then pick one wall to do so—i.e. the accent
wall and then pair it with some neutrals. Another point to keep in mind is color choices can be different based on
age groups, gender and cultural backgrounds.
Check out this cool graph from Painters of Louisville which
breaks down colors regarding psychology and feelings, see how many of these you
agree with.
And next time you decide on a color for your space, think
about how the color(s) makes you and everyone using the space feel.
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